Trade page
Websites for fire and security contractors
This is the one trade on the list where the buyer is usually not a homeowner. Facilities managers, letting agents and business owners check credentials, standards and response times before they ring, and they do it on a laptop.
What your customers search for, and the pages that answer it
Commercial buyers search by system and by standard, not by feeling. Vague pages get skipped instantly, so every page names the kit and the standard it is installed to.
Intruder alarms
Split by domestic and commercial, because the two buyers want different things. Grade and standard stated, monitoring options explained.
CCTV installation
Camera types, remote viewing, storage and the data protection duties that come with recording. That last one wins commercial work.
Access control and door entry
Fobs, keypads, intercoms and multi occupancy buildings. Letting agents and managing agents search for this specifically.
Fire alarms and detection
Design, installation, commissioning and the standards each is done to. State them by number.
Fire extinguishers and emergency lighting
Recurring compliance work with predictable renewal dates. Straightforward to book online.
Maintenance and monitoring contracts
The revenue that keeps a security firm steady. This page sells the contract, not the install.
What your work photographs like, and what we do about it
Security work photographs poorly, because the good version is discreet by design. The proof has to come from documentation and clarity instead.
Installations, not products
A camera on a real building beats a manufacturer product shot. Manufacturer images make you look like a reseller.
Panels and commissioning documents
A neatly installed panel and a commissioning certificate prove competence to the person signing off.
Site types over site names
Photograph the type of building rather than a named client, so nothing is attributed to a customer who has not agreed to it.
Diagrams over photographs
For access control and fire detection, a clear layout diagram explains more than any photograph can.
The registers that matter, shown where they count
In this trade the certification is the product. Commercial buyers filter on it, so it goes above the fold and on every service page.
- SSAIB shown in the header with the certification number, and repeated on every alarm and CCTV page.
- NSI Gold or Silver stated explicitly, because insurers and commercial buyers ask which.
- BAFE for fire safety work, with the specific scheme named rather than the initials alone.
- Standards by number the relevant British and European standards for the systems you install, stated on the matching page.
- ICO registration worth showing on the CCTV page, since recording brings data protection duties with it.
The closest build to yours
Praetor Fire and Security is a live build and a direct match for this trade. It shows how we handle certification above the fold, commercial and domestic split into separate routes, and maintenance contracts sold as their own service rather than an afterthought.
Read the Praetor Fire and Security buildA live build in this trade
Praetor Fire and Security, built from nothing. There is no predecessor site to compare it against, so this is the homepage as it stands rather than a before and after.
A good share of this work is done by firms that started as electrical contractors, and the commercial buyer is not the same buyer. Websites for electricians covers the domestic side, and windows and doors the access and glazing side.
What it costs
Every price is on the site. None of it is behind a call.
£595
Refresh. You have a site, we rebuild it properly.
£999
New Site. The whole thing, built from scratch.
£1,995
Local. The service and area pages that do the ranking.
From £45
A month for a plan, if you want one. Care £45, Growth £295, Growth+ £695.
Worth reading before you spend anything
What a tradesman website actually costs
The real market ranges for rental, one-off and agency builds, with our prices sitting inside them.
Renting against owning
One, three and five year arithmetic, including when renting is the better call.
Alternatives to Checkatrade
Directories, Google Business Profile, your own site and word of mouth, weighed honestly.