Trade page

Websites for driveways and landscaping

A resin drive and a full garden rebuild are five figure jobs sold almost entirely on photographs, and this is the trade with the worst reputation problem to overcome. Both of those facts point the same way: show the work, show the guarantee, and price in public.

What your customers search for, and the pages that answer it

This buyer is browsing for ideas first and checking for cowboys second. The site has to do the inspiration job and the reassurance job in the same visit.

What your work photographs like, and what we do about it

You already own the best raw material of any trade on this site. The problem is almost always that fifty photographs are dumped into one gallery with no order and no context.

The registers that matter, shown where they count

There is no mandatory register here, which is exactly why proof has to be assembled deliberately. Vague reassurance is what the cowboys use, so we do the opposite.

• Manufacturer approvals approved installer status from the paving and resin manufacturers you actually use, shown with the guarantee length beside it.
• Guarantees in years stated as a number on every relevant page, with what is and is not covered.
• TrustMark shown where held, with the full name written out for buyers who do not know it.
• Trade association membership any genuine landscaping or paving association you belong to, named in full rather than as initials.
• Insurance and public liability stated as a figure near the enquiry form. On a trade with a reputation problem, this line does real work.

This buyer is browsing for ideas first and checking for cowboys second.

Driveway and garden work sits alongside groundworks and roofline jobs on the same property. See websites for builders and websites for roofers.

Proof, and its limits

No driveway or landscaping site is live yet. Here is the nearest thing.

The closest live build is Mister Electrics. What carries across is the domestic quote-led sale: someone at home, comparing two or three firms, deciding largely on whether the work looks good and the firm looks straight. That build put twenty area pages in where there had been none, split the routes through the site by who the visitor was, and made the number tappable on every screen. All three matter as much to a resin driveway enquiry as to a fuse board one.

What does not transfer is the photography, and on your trade the photography is most of the sale. Before and after from the same angle, wide rather than close, grouped by material. That is the work set out above and it is where a build for you would start. When a driveway or landscaping site goes live here it will be on this page, measured the same way as the rest.

What it costs

Every price is on the site. None of it is behind a call.

Worth reading before you spend anything

Tell us what you lay and how far you travel.