Case study · Fire and security · North West
Built for the buyer who checks credentials before ringing
Praetor is the one build in this section that is not one of our own businesses. They are a commercial fire and security firm we work alongside, and the site is theirs.
Praetor Fire and Security sell fire alarms, CCTV and access control to commercial buyers: facilities managers, landlords, office managers. Those buyers do their homework before they pick up the phone, so the site is built to survive the homework. There is no before and after on this one: Praetor had no website when we started, so the whole thing was stood up from nothing.
The homepage a facilities manager lands on. No predecessor site to compare it with. Live at praetorfire.co.uk.
From zero
No site existed before. Eleven service pages and six sector pages written from scratch for the person doing the checking.
Portal
A client portal holds each customer's certificates and paperwork behind a login.
Profiles
Engineer profiles put names, faces and qualifications on the page before anyone rings.
Why it's structured this way
A homeowner rings the first number that looks trustworthy. A commercial buyer shortlists, compares and checks accreditations, then rings. So every service has its own page with the technical answers up front, every sector has a page that speaks its language, and the credentials sit in the open instead of behind a contact form.
What it says about the Local tier
This is the scale of build the £1,995 Local tier buys: a full page architecture, individually written, with the behind-the-scenes markup that lets Google and AI search understand who the firm is and what it does. Every page is live now. Open the site and check any of it.
If you sell fire alarms, CCTV or access control, websites for fire and security contractors sets out how the accreditations and the commercial buyer change the build.