Brand pack
One logo that works on a van and a phone screen
Most trade logos are a JPEG somebody's nephew made in 2014, at the wrong resolution, with no version that works on a dark background. Then the signwriter asks for vector artwork and nobody has it.
£295, once. Two rounds of revisions. Every file you will ever be asked for, and the artwork is yours outright.
What is in it
The logo
A main version, a stacked version for square spaces and a single-colour version for when it has to be cut in vinyl. Light and dark backgrounds both handled.
Colours and type
Two or three colours with their print and screen values written down, and the typefaces named, so everything you order from now on matches.
Van livery layout
A flat layout for the sides and rear showing what goes where and how big. Sized so the phone number reads from three cars back, which is the only test that matters.
Letterhead and invoice
An A4 template with your registration and accreditation numbers in the footer, in a format you can actually type into.
Social avatars
Cropped and sized for Facebook, Instagram and your Google profile, so the logo is not squashed into a circle with the words cut off.
Every format
SVG and EPS vector for signwriters and printers, PNG with a transparent background for everyday use, PDF for anyone who asks for a PDF.
How many revisions, and how long
You see three directions first, as rough as they need to be to make the choice clear. You pick one. From there you get two rounds of changes on that direction, which is normally more than enough.
If none of the three is right, say so and we will do three more, once, at no extra cost. If you want to start again after the second round of changes, that is a new brand pack at the same price, and we will tell you plainly when we think you are going round in circles.
Allow a week to ten days from the first call, depending how fast the choices come back.
Who owns the artwork
You do, completely, from the day it is paid for. Full ownership of the finished artwork transfers to you in writing. Use it anywhere, change it, hand it to another designer, register it as a trade mark if you want to.
There is no licence fee, no annual renewal, and no clause that stops you using it if you stop working with us. You will get the editable source files, not just the exports, which is the bit most designers hold back.
One honest limit: typefaces are licensed from their foundries, not owned by us or you. We use faces you can licence cheaply or free, and the pack names them so you always know what you are running on.