One of our own firms
An emergency site that answers the 3am question first.
The Emergency Electricians is our 24/7 callout firm. People land on it with the power off, on a phone, often in the dark. We rebuilt it around what they need to know in the first ten seconds, then redesigned the phone layout again in October.
- Client
- The Emergency Electricians
- Sector
- 24/7 electricians
- Where
- Manchester and Cheshire East
- Live site
- theemergencyelectricians.co.uk
Drag the handle to compare before and after. The arrow keys work too.
See it in motion
The video plays on its own. Scroll inside the right-hand frame to see the whole page.
What the rebuild brought in
Google Business Profile figures are May to September 2026 against May to September 2025. Search Console figures are the 28 days to 14 October 2026.
What the old site had
- No main heading on the homepage.
- A 97-character page title that Google cut short.
- Five “Call Now” buttons that never showed the number.
- 30 scripts loading for a 763-word homepage.
- 63 near-duplicate suburb pages.
What we did
- A headline that names the problem: “Power out? Sparks? Tripping? We answer at 3am.”
- The number in the page title and in the header of every page.
- A drive-time map for 79 postcode districts with night, day and rush-hour times, plus a postcode arrival checker.
- Seven area pages and six emergency guides in place of 63 thin suburb pages.
- A real callout video in the hero, filmed by their own electrician and seven job videos.
- In October, the phone layout was redesigned. The callout video plays at the top and the sections follow what searchers need, from what to do now to arrival times, prices and reviews.
- Two overlapping sections merged into one Arrival times section with the postcode check, night times, areas and map.
- A carousel of nine Google reviews quoted word for word and a feed built to read the review count straight from Google.
The numbers
| What | Before | After |
|---|---|---|
| Scripts on the homepage | 30 | 1 |
| Page title | 97 characters | 54, with the number |
| Area pages | 63 near-duplicates | 7 with drive-time maps |
| Emergency guides | 0 | 6 |
| Google reviews shown | None counted | 270+ at 5.0 |
Services used
This is one of our own firms. We try ideas here before we use them for clients.
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