More of your visitors picking up the phone.
Most visitors are on a phone, in a hurry, deciding between you and two others. Every screen they have to scroll is another chance for them to leave.
Conversion work gets more of the people who already visit your site to call, message or fill in a form. We cut what slows a phone visitor down, put the call, WhatsApp and quote buttons within reach of a thumb and order each page by what people need to know first. It’s part of every website we build. For a site you already have, start with a free 2-minute video review.
Free2-minute video review of your site
- 500+calls straight from Google to our own firms in a year
- +58%calls from Google at The Emergency Electricians
- 90 daysmore calls on Busy or Fully booked, or month four is free
From our firms’ Google Business Profile Performance. See how we count
What we change
Fewer screens
We measure your pages in phone screens and cut whatever doesn’t help someone decide. The Wired & Certified homepage went from 17 screens to 13.
Contact on every screen
Call, WhatsApp and quote buttons always within reach and the number in the header of every page.
Pages in search order
Sections ordered by what the searcher needs first. On The Emergency Electricians that means what to do now, then arrival times, then prices.
One next step per page
A clear action on every page, so nobody has to work out what to do.
Forms that ask less
Our HMO concept’s review asks for a postcode and a room count. The Praetor form asks for the deadline first.
Proof where doubt starts
Reviews, accreditations and prices placed next to the button, where people hesitate.
Speed
The Emergency Electricians homepage went from 30 scripts to 1.
Where we’ve done it.
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The Emergency Electricians
24/7 electriciansThe callout video moved to the top on phones and the sections reordered by search intent.
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Wired & Certified
Formerly Mister ElectricsThe phone homepage cut from 17 screens to 13 without losing a section that sells.
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Praetor Fire & Security
Fire and securityA Call 24/7, WhatsApp and Get a price bar and a slimmer cookie banner.
Questions about conversion
What does conversion mean?
The share of visitors who get in touch. If 200 people visit and 4 ring, that’s 2%. Lifting it means more calls from the visitors you already pay to get, whether they come from Google, ads or word of mouth.
Can you improve my site without rebuilding it?
Often, yes. Send us the address and we’ll WhatsApp back a free 2-minute video with 3 fixes. If the fixes are small we’ll price them. If the site needs rebuilding, we’ll tell you.
How do you measure it?
Before and after, we count page length in phone screens, the taps it takes to get in touch and the fields on each form. Once the site is live, every call link and form entry can be counted.
Is it included in a new website?
Yes. Every build we do is designed this way from the first draft.
Tell us what you want more of.
More calls, more enquiries or more booked work. Tell us about your business and we'll come back with a plan and a fixed price.
- WhatsApp usFastest. Send a voice note if it's easier.
- Call 07476 914428Replies within one working day
- Book a call backPick a time that suits you
Not ready? Send us your website and we'll WhatsApp back a free 2-minute video with 3 things we'd fix.