A website for a builder costs £499 to £999 one-off with Own The Job. Starter gives you up to 5 pages. Standard sets up your Google Business Profile and adds a page for each main service, such as extensions, loft conversions and renovations. Local adds a page for every town you cover.
What people search for when they need a builder
People rarely search for a builder. They search for the thing they want built and then look for proof that someone nearby has built one.
Extensions
Single storey, double storey, wrap around and rear. Each is a real search with its own page, its own photographs and its own rough cost range.
Loft conversions
A different buyer with a different worry, mostly headroom, stairs and planning. The page answers all three before they ring.
Renovations and full refurbishments
Your longest projects. This is where sequence photography and a clear stage-by-stage process earn their place.
Garage conversions and outbuildings
Smaller jobs that customers agree to quickly. Often the first job a nervous customer books with you.
Planning, drawings and building control
This page is there to build trust. Explaining who does what removes the biggest reason people stall.
Structural work and underpinning
Few searches but high-value jobs, with almost no local competition in search.
What your work photographs like
Builders have more material than anyone and the hardest job presenting it, because a project is a story rather than a single image.
Photos in order
A few photos in order show the job better than a full album. We lay out the existing space, the strip out, the structure and the finished job so the reader can follow it.
One hero per project
The finished shot that sells the job, chosen deliberately and used across the site.
Drawings alongside photographs
A plan next to the finished room helps people picture their own house. Most builders never think to include it.
Filed as you go
We ask for photographs organised by project rather than by date and we will tell you which projects are worth writing up.
The registers that matter
Building has several memberships and no single mandatory one, so the useful move is stating what protection the customer actually gets.
- FMB: Federation of Master Builders membership shown where held, with the vetting explained in one line.
- NFB: National Federation of Builders, treated the same way.
- Insurance backed guarantees: shown with the length and the underwriter named. This is often the deciding factor on a large job.
- CHAS or Constructionline: worth showing if you do any commercial or public sector work, since those buyers look for it.
- Public liability cover: stated as a figure, near the enquiry form.
Builds we have done that suit builders
Wired & Certified is the closest build. People research a rewire or an extension for weeks and weigh it against two or three quotes. That build went from 31 pages to 53, split homeowners from commercial clients and put starting prices on the page.
On top of that, a builder's site gets each project photographed as a sequence rather than an album, as set out above.