Own The Job runs the things that bring a roofer calls: the Google Business Profile, reviews, storm and leak pages, Google Ads and the website they all point to. It has no roofing results yet. Its first roofing client, RAM Roofing, launches soon, and the method comes from its own emergency electricians, where calls from Google rose 58%. Plans start at £119 a month and run on a website you buy once, from £499. Each month you get a short report on the calls and enquiries that came in.
What we’d run for you
The website is one piece. On its own it’s a shop with nobody walking past. These are the pieces we’d run together, so a storm in your area has the best chance of turning into calls for you and not the firm down the road.
The map
A lot of local calls start on Google Maps. We’d keep your profile active with posts, fresh job photos and a reply to every review, so you have the best chance of showing when someone searches “roofer near me”.
Reviews after every job
A simple message to send once the scaffold comes down. More recent reviews means more people pick you from the map.
Storm pages, live before the wind
Pages for storm damage, leaks and missing tiles, built early so they have time to rank before the weather turns, with your number first.
Ads that follow the weather
Google Ads turned up in storm weeks and down in dry spells. You pay Google directly and we’d track every ad to the call it brought.
Named by AI
When someone asks ChatGPT or Google’s AI who to call for a leaking roof in your town, we work on getting you named. Nobody can promise it.
The website they all point to
Number on every screen, guarantees in writing, your best photos and a quote form wherever someone is ready to ask. Its job is to turn a visit into a call.
What RAM Roofing’s site will do that most roofers’ sites don’t
RAM Roofing is our first roofing client, covering all ten Greater Manchester boroughs. The site launches soon. This is how it’s built to catch more searches and turn more of them into calls.
| What | What we usually see on roofers’ sites | RAM Roofing’s new site |
|---|---|---|
| Getting found | ||
| Each service | One “Services” page listing everything | A page for each main service, from repairs and emergencies to flat roofs and commercial, so each can show up for its own search |
| Where they work | “Covering Greater Manchester” in the footer | All ten boroughs and 70 towns, each with a drive time, plus a page for Stockport |
| Emergencies | A line on the services page | 24-hour emergency cover on the first screen and a page of its own for emergency repairs |
| Old links | Lost when the site is rebuilt | 47 redirects, so old and guessed addresses land on the right page |
| Turning a visit into a call | ||
| The phone number | In the header or footer, easy to miss on a phone | Call, WhatsApp and Quote buttons fixed to the bottom of every phone screen |
| Asking for a quote | One contact form at the end | Quote forms on 9 pages, with photo upload so the customer can show the problem |
| Why pick them | “Quality workmanship at competitive prices” | Fixed price in writing, a ten-year guarantee and “whoever prices your roof is the one who climbs onto it” |
From launch day we count its calls, WhatsApps and quote requests, and the real numbers go here.
The jobs people search for
Half of roofing search is urgent and half is planned and the urgent half all lands within about 48 hours of a storm. The pages have to already exist when that happens.
Storm damage and emergency repairs
The spike page. It has to be live and indexed before the wind arrives, with the number first and same-day attendance stated if you offer it.
Roof leaks and missing tiles
The most common single search. Symptom-based, priced in ranges, with photographs of the same problem solved.
Flat roofs, EPDM and GRP
A comparison search. Buyers want lifespan, guarantee length and the difference between felt, rubber and fibreglass in plain words.
Full roof replacement
Your largest job. Long page, heavy on sequence photography, clear about scaffolding, timescales and weather delays.
Chimneys, leadwork and pointing
Specialist searches with thin competition. Quick wins that often turn into larger jobs.
Roofline, fascias, soffits and gutters
Frequently the same customer twice. Worth its own page rather than a line in a list.
What your work photographs like
Roofers have the best raw material of any trade and usually the worst presentation of it. Drone footage left in a phone gallery doesn't win work.
Drone stills
One clear overhead still does more than a two minute flyover most people won't watch. We compress them properly so the page still loads fast on site.
Scaffold and progress shots
The middle of the job proves you did it properly. Same angle at strip, felt, batten and finish tells the whole story in four frames.
Before and after pairs
Shot from the ground, from the same spot. This is the pair that closes the sale.
Guarantees in writing
Put the guarantee length next to your photos, because that is often what gets the call.
The registers that matter
Roofing has no single mandatory register, which means the proof has to be assembled rather than quoted. We say plainly what you hold and nothing more.
- NFRC: shown where held, with the full name written out because most homeowners do not know the initials.
- CompetentRoofer: explained in one line, since it covers building regulations compliance and buyers ask about that.
- Manufacturer approvals: system guarantees from flat roof manufacturers, shown with the guarantee length stated.
- Insurance and public liability: cover level stated as a number. For storm work this reassures more than a badge does.
- Nothing invented: if you hold no scheme membership, we do not imply one. We lead on photographs, guarantees and insurance instead.
The closest build with results
The Emergency Electricians is the closest build with results, because storm work and emergency electrical work behave the same way. Demand jumps without warning and the firm that answers first usually gets the job. That build cut 30 scripts to 1, put the number in the header on every page and added a postcode checker for arrival times.
On top of that, a roofing site gets drone stills, scaffold shots and guarantees in writing, as set out above.