A website for a solar or renewables installer costs £499 to £999 one-off with Own The Job. Starter gives you up to 5 pages. Standard sets up your Google Business Profile and adds a page for each main service, such as solar panels, batteries, heat pumps and EV chargers. Local adds a page for every town you cover.
What people search for when they need a solar or renewables installer
Renewables buyers arrive mid research. They already know the words, they want numbers and they are checking whether you can be trusted with a large sum of money and a grant application.
Solar panel installation
The main page and the longest one. Panel options, roof suitability, what a typical system costs and what it realistically saves, with the assumptions stated.
Battery storage and retrofit
Increasingly the reason people call at all. Buyers want capacity, brands and whether it can be added to a system they already have.
Air source heat pumps
A grant driven, cautious buyer. The page has to cover radiators, insulation and running costs honestly, because that is what they are worried about.
EV charger installation
Smaller, faster and often the first job a customer books with you before the bigger one.
Grants and funding
Whichever schemes apply, explained plainly with eligibility and who does the paperwork. This page collects more enquiries than the product pages do.
Commercial solar
A different buyer entirely, looking for payback periods, roof surveys and references rather than reassurance.
What your work photographs like
Renewables work photographs well and is almost always presented badly, usually as a manufacturer render instead of a real roof in your area.
Finished arrays on real roofs
Panels on local houses. Roofs people recognise sell to the neighbours.
Inverters and battery installs
A tidy cupboard install proves care better than any paragraph about quality.
Monitoring screenshots
A real generation graph from a real install, with the address removed, is the most persuasive image you own.
No manufacturer renders
They make you look like a reseller. We would rather use type and clear numbers than someone else's marketing image.
The registers that matter
This trade has a real cowboy problem, so buyers choose on certification. It goes above the fold and beside every price.
- MCS: certification number shown in the header and on every product page. Grant eligibility usually depends on it, so buyers look for it first.
- RECC or HIES: consumer code membership stated plainly, with what it protects the customer against.
- NICEIC or NAPIT: for the electrical side, shown alongside the renewables certification.
- TrustMark: included where held, with the full name written out.
- Insurance backed guarantees: length and underwriter named. On a five-figure job this is often the deciding line.
Builds we have done that suit solar and renewables installers
Praetor Fire & Security is the closest build for the shape of your sale. Both are technical jobs that buyers weigh up over weeks and they check accreditations first. That site carries 11 service pages and 6 sector pages with every credential in the open. MCS and RECC would sit where Praetor's accreditations sit.
For the domestic side, Wired & Certified already has a page for EV chargers. On top of both, your site gets the grant question as its own page, because it changes every year and it's the first thing people search.