One of our own firms
Fire safety sold the way buyers plan it, back from the deadline.
Praetor Fire & Security is our fire and security firm. Its buyers are facilities managers, landlords and businesses with a fire officer’s letter on the desk. We built its website from a blank page around the date they have to hit.
- Client
- Praetor Fire & Security
- Sector
- Fire and security
- Where
- Greater Manchester
- Live site
- praetorfire.co.uk
Results so far. Live now. We count calls and enquiries from launch day and add them here.
Built from a blank page.
See it in motion
The video plays on its own. Scroll inside the right-hand frame to see the whole page.
The brief
- A new brand with no site and no pages on Google.
- Buyers who compare a shortlist and check accreditations before they ring.
- Work that is driven by a deadline on a letter or an insurance renewal.
What we did
- Seven fire and four security service pages, six sector pages and three guides.
- A deadline planner that works back from the date a certificate is due.
- A quote form that asks for the deadline first.
- A sample BS 5839-1 certificate, so buyers see what they will get.
- Engineer qualifications set out in full.
- In October, a phone pass added a Call 24/7, WhatsApp and Get a price bar, a slimmer cookie banner and a folding footer.
The numbers
| What | Before | After |
|---|---|---|
| Pages in the sitemap | 0 | 36 |
| Service pages | 0 | 11 |
| Homepage on a phone | 16.8 screens in September | 15.5 screens |
Services used
This is one of our own firms. We try ideas here before we use them for clients.
Want a site that gets the call?
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