A website for a fire and security contractor costs £499 to £999 one-off with Own The Job. Starter gives you up to 5 pages. Standard sets up your Google Business Profile and adds a page for each main service, such as fire alarms, CCTV, access control and fire safety. Local adds a page for every town you cover.
What people search for when they need a fire and security contractor
Commercial buyers search by system and by standard. They skip vague pages, so every page names the kit and the standard it is installed to.
Intruder alarms
Split by domestic and commercial, because the two buyers want different things. Grade and standard stated, monitoring options explained.
CCTV installation
Camera types, remote viewing, storage and the data protection duties that come with recording. Covering that duty wins commercial work.
Access control and door entry
Fobs, keypads, intercoms and multi-occupancy buildings. Letting agents and managing agents search for this specifically.
Fire alarms and detection
Design, installation, commissioning and the standards each is done to. State them by number.
Fire extinguishers and emergency lighting
Recurring compliance work with predictable renewal dates. Straightforward to book online.
Maintenance and monitoring contracts
The revenue that keeps a security firm steady. This page sells the ongoing contract.
What your work photographs like
Security work photographs poorly, because the good version is discreet by design. The proof has to come from documentation and clarity instead.
Real installations
A camera on a real building beats a manufacturer product shot. Manufacturer images make you look like a reseller.
Panels and commissioning documents
A neatly installed panel and a commissioning certificate prove competence to the person signing off.
Site types over site names
Photograph the type of building rather than a named client, so nothing is attributed to a customer who has not agreed to it.
Diagrams over photographs
For access control and fire detection, a clear layout diagram explains more than any photograph can.
The registers that matter
In this trade buyers choose on certification. Commercial buyers filter on it, so it goes above the fold and on every service page.
- SSAIB: shown in the header with the certification number and repeated on every alarm and CCTV page.
- NSI: Gold or Silver stated explicitly, because insurers and commercial buyers ask which.
- BAFE: for fire safety work, with the specific scheme named rather than the initials alone.
- Standards by number: the relevant British and European standards for the systems you install, stated on the matching page.
- ICO registration: worth showing on the CCTV page, since recording brings data protection duties with it.
Builds we have done that suit fire and security contractors
Praetor Fire & Security is a direct match and it's one of our own firms. We built it from nothing for commercial buyers: 7 fire and 4 security service pages, 6 sector pages, a date picker that plans the work back from the buyer's deadline, a sample certificate and engineer qualifications on show.